Privacy Policy

EFFECTIVE DATE: June 9, 2023

1. Privacy at KFI Furniture

KFI Furniture, LLC (“KFI”) respects your privacy and in this Privacy Notice describes our current privacy practices with respect to collecting and using your personal information and your choices concerning our use and collection. This statement applies to personal information we obtain from and about individuals interacting with any KFI websites, mobile applications, social media sites, or other digital properties (collectively, the “Site” unless otherwise noted), and products and services; however, it does not apply to job applicants or employees.

By using our Site or sharing your personal information with us, you accept the privacy practices described in this Privacy Notice.

2. Sources of Personal Information

Through your interactions with KFI, me may collect personal information about you from one or more of the following sources:

2.1. Directly from you, including:

• by filling in forms, including those on our Site
• when you carry out transactions with us
• when you communicate with us (including by email and SMS)
• when you use our products and services
• if you make a warranty claim regarding our products
• if you report a problem with our products or services

2.2. From technology when you visit our Site

2.3. From third-parties or public sources, including:

• Dealers and resellers
• Service providers
• Data brokers/resellers of data
• Business partners
• Advertising networks
• Social media platforms and networks
• Public websites, government entities that maintain public records, or personal information that you submit to a public forum

3. Personal Information We Collect

The personal information we collect from you varies, depending on the way you use our Site or interact with us. The personal information may include:

3.1. Identifiers, such as name, shipping/billing address, telephone number, email address, IP address; business title and contact details; browser type and language; operating system; domain server; type of computer or device; and other information about the device you use to access our Site.

3.2. Customer record/ financial information, such as social security number, bank account or credit card number, or payment application identifiers, or other information needed for payments from you or to you.

3.3. Commercial information, including records of products or services purchased, obtained, or considered, marketing preferences, customer feedback, and other purchasing history.

3.4. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and personal information regarding your interaction with our Site or advertisements.

3.5. Audio, video, or other electronic information, such as recording calls made to our customer service centers or content that you provide.

3.6. Professional or employment-related information, and other demographic information.

3.7. Inferences drawn from any of the personal information above as used to create a profile about our customers.

4. Our Use of Personal Information

KFI uses the personal information identified above only when a legitimate legal basis exists, including, but not limited to, processing KFI’s legitimate interest in conducting its business, complying with its legal obligations, or performing or enforcing contracts with you. Specifically, we use your personal information above for the following business reasons:

4.1. For our internal business purposes, such as maintaining or servicing accounts, providing customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, and performing analytics.

4.2. Internal research, development, and product improvement.

4.3. Verifying or maintaining the quality or safety of a service or product and to improve or upgrade the service or product.

4.4. Short-term use, such as customization of ads shown as part of the same interaction.

4.5. Auditing related to a current interaction with the customer and concurrent transactions.

4.6. For legal, safety, and security reasons.

4.7. For marketing or advertising.

4.8. For services of third-parties that you authorize.

4.9. We may also use anonymized or aggregated data for additional purposes.

5. Our Sharing of Personal Information

We may share personal information collected about you with the following entities or in the following situations:

5.1. Service Providers. We may share your personal information with service providers to perform functions and services on our behalf, to deliver our products or services, and/or to conduct our business, such as product delivery services, payment processors, data hosting and storage providers, customer service, marketing, and data analytics service providers.

5.2. Authorized Dealers. We may share your personal information with authorized dealers for sales and customer service purposes.

5.3. Professional Advisors. We may share your personal information with our accountants, lawyers, and other professional advisers that assist us in carrying out our business activities.

5.4. With Third Parties Regarding Corporate Changes. We might buy or sell businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the personal information we collect may be part of the transferred assets.

5.5. For Legal, Safety, and Security Reasons. We may disclose personal information to others (including law enforcement, public authorities, and regulatory bodies) if we are required to do so by law, or whenever we believe that disclosing such personal information is necessary or advisable to protect and defend our rights, property, or the safety of us or others. We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet law enforcement requirements. We may also disclose your personal information to detect and/or resolve any fraud or security concerns.

5.6. With Partners for Targeted Marketing. We may share personal information that we hold about you with non-affiliated third-parties for marketing of similar products or services.

5.7. Consent. We may share personal information that we hold about you with your consent or at your direction with non-affiliated third-parties.

In addition to the information provided above about the data collected and how we use and share it, in accordance with the California Consumer Privacy Act (CCPA), we are required to disclose whether certain categories of information are collected, sold, or transferred for an organization’s business purpose. Below is a list of the categories of personal information collected, and for each category, the categories of third parties with whom we share the personal information for a business or commercial purpose.

6. Security and Retention

We use reasonable physical, technical, and administrative security measures to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment and no security system or measures are impenetrable, we cannot guarantee the security of any information you transmit to us. We strongly advise you not to communicate any confidential information through email to us or otherwise through our Site.

We retain personal information only for as long as necessary to fulfill the stated purposes for which the personal information was collected or otherwise processed and thereafter only for legitimate purposes or legal requirements.

7. Children’s Privacy

Our Site is not directed or targeted towards persons under the age of 16. If you are not at least 16 years of age, do not access, use, or register on our Site. We do not knowingly collect, use, share or sell personal information from persons under age 16. If you believe we have done so in error, please notify us and we will terminate and delete your information.

8. Third-party Websites

We are not responsible for the practices employed by third-party websites or services linked to or from our Site, including the information or content contained in such websites or services, and this Privacy Notice does not apply to them. Privacy notices on such linked websites may be different from our Privacy Notice. Your browsing and interaction with any third-party website or service are subject to that third-party’s own rules and privacy notices. You access such linked websites at your own risk. You should always read the privacy notice of a linked website before disclosing any of your personal information on such website.

9. Cookies and Internet Based Advertising

We use cookies, web beacons, widgets, and other automatic data collection and tracking technologies (collectively, the “Cookies”) to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. Cookies are small text files stored on your device when you access most websites on the internet or open certain emails. Cookies allow a website to remember information about you, such as your user preferences, unique identifiers, and other information. More specifically, we use Cookies to personalize your experience when you visit our Site, uniquely identify your computer for security purposes and enable us and our third-party service providers to serve ads on our behalf across the internet.

We and our vendors, and our other third-parties, engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. Third-party vendors will be responsible for their own use of personal information collected through the Cookies.

Advertisements may be delivered to you based on your online or mobile behavior (on our Site and on third-party websites), your search activity, your responses to one of our advertisements or communications, the pages you visit, your general geographic location, or other information. These ads may appear on our Site or on third-party websites.

You may also see advertisements for third-parties on our Site or other websites or properties, based on your visits to, and activities on, our Site and other websites or properties.

10. Your Access and Choices About Your Information

You can access and update most of your account information on our Site by logging into your account.

You may opt out of receiving certain future email communications from us by clicking on the unsubscribe link at the bottom of emails you receive from us. We will use commercially reasonable efforts to process such requests in a timely manner. You cannot opt out of receiving transactional emails or communications related to your account with us.

You may also contact us at the email provided in this Privacy Notice.

11. Contact Details

If you have any questions about this Privacy Notice, please contact us at:

Mailing Address:
KFI Furniture
Attn: Marketing Department Privacy Inquiry
1533 Bank Street
Louisville, KY 40203

Email: sales@KFIstudios.com

12. Changes to Our Privacy Notice

We may make changes to this Privacy Notice from time to time, in our sole discretion. When we do, we will update this page and display the date of last update at the top of the page. Your continued use of any of our Site after the changes have been made will constitute your acceptance of the changes. If you do not wish to continue using our Site under the new version of the Privacy Notice, please cease using our Site. When required under applicable law, we will seek affirmative consent from you before making material changes to how we handle data previously collected from you. If you do not provide such consent, we will continue to use personal information in a manner consistent with the version of this Privacy Notice under which it was collected, or the personal information will be deleted.